AMPLIFY LIFE—
ONEPLUS BUDS PRO

The 2021 launch campaign and ad spot for the Buds Pro, OnePlus’ flagship ear buds. The buds’ stylish design, premium features, and its ability to create a tailored aural environment ground the visual direction. We translate the Buds Pro’s range of audio capabilities, from relaxing white noise to bass-heavy music, into dramatic shifts in scale. The seamless flow between music and everyday life becomes a rhythmic interplay between positive and negative space.